Marketing Lead

Location: Wintercircus, Ghent (hybrid)

About Karomia

Sustainability, radically different.

Sustainability teams are asked to deliver answers, reports, and decisions fast, while working with scattered data, changing requirements, and very little time.

Karomia is built for exactly that. We're a sustainability intelligence technology company based at the Wintercircus in Ghent, Belgium. Our software turns fragmented sustainability data into structured insight and ready-to-use outputs, including GHG emissions, climate risk, and sustainability reports aligned with CSRD, ESRS, GRI, IFRS S1/S2, and SASB. (notice the alphabet soup you can help us keep understandable )

Used by more than 400 sustainability teams across Europe.

To learn more, visit our website or follow us on LinkedIn.

Why Now

Sustainability reporting is becoming a core business process, and we're well placed to lead it:

• Our platform is distributed through Belgium's major banks (BNP Paribas Fortis, KBC, ING and Belfius), and we partner with PwC Belgium.
• Demand is growing fast, and we're expanding our sales team.
• We're a team of 17, backed by Entourage and imec.istart FutureFund.

The Opportunity

We sell to enterprise sustainability and finance teams, together with partners like the major Belgian banks and Big Four advisors. Our sales team is growing and we ship new features daily.

We're looking for a Marketing Lead to lead marketing end to end: the strategy, the plan, the budget and the results. Together with the founders, you'll decide where we focus and what we stop doing, and make sure our marketing effort shows up in pipeline.

You'll shape where marketing goes next, not just keep the calendar running. You'll work closely with the founders, sales and product, and grow the marketing team as we scale.

Your Responsibilities

• Shape the marketing strategy and plan: set quarterly priorities, the channel mix and the budget, aligned with the founders and sales.
• Drive pipeline: be accountable for inbound opportunities, event-sourced demos and pipeline influence, tracked and shared in HubSpot.
• Sharpen our positioning: keep our enterprise story consistent across the website, LinkedIn, events and partner campaigns, and focus on what fits.
• Lead our marketing mix: events (our lunch series, webinars, partner events), website and SEO/GEO, LinkedIn (company page and founder profiles), customer stories and lean paid campaigns.
• Partner with Sales: agree lead definitions, follow-up and attribution together, and equip the team with the content they need to close.
• Collaborate with partners: co-market with banks, advisory firms and other partners, where much of our reach comes from.
• Lead and coach: guide the interns and colleagues who contribute to marketing, and help them grow.

Who You Are

• Experienced: 5+ years in B2B SaaS marketing, ideally with enterprise or regulated buyers and longer sales cycles.
• Strategic and hands-on: you've set up marketing in a small team or scaleup, and you're as comfortable setting direction as getting things shipped.
• Creative: you come up with ideas that make people stop scrolling, and you find ways to stand out on a lean budget.
• Street smart: you read people and situations quickly, spot opportunities others miss, and find a way to get things done without a big team or budget.
• Multilingual: fluent in English and Dutch. French is a strong plus.

Nice to have

• Experience in ESG, sustainability, finance or audit markets.
• Turning complex topics (CSRD, double materiality, GHG emissions) into clear messages for sustainability managers and CFOs.
• Partner or channel marketing experience.
• Comfortable with HubSpot, GA4 and Search Console.

Don't tick every box? Apply anyway. We care more about how you think and work than about a perfect match.

What We Offer

• Real impact: your own plan and budget, in direct collaboration with the founders.
• Room to grow: build the marketing team as we scale.
• Competitive salary, plus meal vouchers, eco-vouchers and health insurance with Alan.
• Flexibility: flexible working hours and hybrid work (we aim for 3 days a week at the office).
• Wintercircus, Ghent: Belgium's most iconic tech hub, with a free gym at the office.
• Meaningful work: contribute to a more sustainable economy.

Practical Info

• Availability: Full-time.
• Location: Hybrid, Wintercircus, Ghent.
• Start date: ASAP.

Equal Opportunities

We thrive on diversity and welcome applications from all backgrounds, identities, and walks of life. If you need any adjustments during the application process, just let us know. If you've got the spark, we want to hear from you.

How to Apply

Please fill out this form.

In your motivation, tell us briefly: if you joined Karomia tomorrow, what are the 3 things you'd do in your first 90 days, how would you measure them, and what would you stop doing?

We look forward to hearing from you!